We create safe, high-quality foods for our customers which deliver a return for them whilst providing choice and
value for money to their consumers. We use the cash generated to re-invest in future business growth and to meet
our financial obligations. Our re-investment in the business allows us to make continuous improvements to our
resources, processes and products which strengthen our position as a partner and employer of choice.
We aim to develop long-lasting relationships with our customers by working closely with them to understand their
customers and their requirements. This ensures that we develop, manufacture and supply safe, innovative,
high-quality products.
We continue to be at the forefront of consumer and market trends. This is fundamental to developing products
that meet the needs of today's consumers and enabling us to stay ahead of the market. Our innovative culture
allows us to take action quickly and responsively in our fast-moving markets.
Our commitment to continuous improvement means we are focused on making the right investments, implementing the
right processes and recruiting and developing the right people to ensure that we make quality products as
efficiently and effectively as possible in a safe environment.
One of our major capital projects in 2012 was a new state-of-the-art frying facility in the UK. This investment
has improved product quality and efficiency, strengthened our core frying capabilities and is one of our centres
of excellence within the Group.
We maintain a strong focus on cash generation through effective working capital management and reviews of capital
expenditure plans. We work closely with both customers and suppliers to ensure our delivery and supply chain is
as efficient as possible.
Our capital expenditure programme is highly selective and we expect to meet our targeted returns on investment for
all projects. We are focused on maintaining investment levels in the business whilst also reducing leverage and
debt to strengthen our capital structure.
Re-invested all cash generated in the Chinese operation back into the business and built a new factory to meet customer demand.