GLOBAL ISSUES - LOCAL WORRIES
Macroeconomic issues are impacting the spending habits and behaviour of consumers. High national debt, continued uncertainty in the euro zone, GDP slow-downs, rising unemployment and higher living costs are having a tangible impact on everyday lives. 15 million British consumers worry about their finances every single day 11 .

SMART SHOPPING
People have adopted a 'recessionary mindset' and are becoming 'smart shoppers', comparing prices, responding more readily to promotional offers and buying more selectively.

ENJOYMENT & INDULGENCE
Despite the recession, people still feel the need for a reward and look for affordable ways to treat themselves, family and friends, as evidenced by the rise in in-home dining.

Stress and financial uncertainty often cause people to look back to the past for reassurance and comfort. As a result old 'classics' are being revived. Complementing this trend is a heightened demand for local and national products, symbolising values, beliefs and identities.

VALUE & PROMOTIONS
In today's highly competitive and recessionary environment, private label developments remain of strategic importance to retailers. Offering private label ranges at different price points (from budget to premium) enables retailers to strengthen their share and provide customer choice.

Retailers are also employing selective private label promotions such as 'Meal deal' and 'Dine In' offers (a pick and mix selection for a fixed price) to help consumers save money and benefit from the trend for in-home dining.

By working with retailers to focus on private label products (from premium to value and pre-packaged to over-the-counter ranges) Bakkavor is able to develop products quickly and at different price points to meet consumer needs.

MEAL DEALS
We make starters, main courses, side dishes and desserts. Our products featured regularly in meal deal promotions.

CLASSIC FAVOURITES
We worked with our customers to introduce a diverse range of high quality products for their in-store counters including Mediterranean deli products, patisserie cakes, pizzas and speciality breads.