SMALLER HOUSEHOLDS STILL GROWING
The breakdown of traditional family structures, changing lifestyles, and growth in the over 65s and 20-30 year olds continue to influence the rise in smaller household sizes.

PERSONALISED SERVICE 24/7
Increased wi-fi accessibility and ownership of mobile devices allow people to use online services and access information 24/7. The popularity of social media has sparked an expectation for people to receive information specific to their needs.

TIME PRESSURE
Time-saving shortcuts, such as shopping for products online and 'on the move', are becoming the norm. People (particularly in smaller households) continue to look to save time preparing and cooking food.

EXPANDING REPERTOIRES
Diverse communities, affordable overseas travel and increased tourism expose people to new cultures and tastes and gradually increase people's willingness to try new things. 43% of global consumers agree with the statement, "my taste in food has changed as a result of exposure to foods from other cultures". 8

CONVENIENT SHOPPING
Grocery retailers are focusing investment in smaller, town-centre convenience stores and online shopping (with options such as home delivery or click and collect). Through store loyalty cards and the increase in online and mobile shopping, retailers are improving their shopper knowledge and attracting current and potential customers with tailored offers.

ETHNIC FOCUS
Grocery retailers have responded to the rise in ethnic diversity and demand for new tastes by dedicating more shelf space to a wider range of different cuisines.

Sales of Bakkavor products should benefit directly from the increase in convenience stores and the rise in single-person households. An expectation of 24/7 service and increased retailer investment in online and delivery services means that fresh prepared foods are bought with increasing confidence around the clock.

SOCIAL COMMUNICATION
We promote the health benefits of watercress on Facebook and Twitter. 13 million packs of our watercress were sold in 2012. www.facebook.com/watercress

JUST FOR ONE
We launched a range of small 8" premium pizzas and microwaveable pizza slices.

NEW TASTE SENSATIONS
We launched modern Spanish ready meals and breads, a restaurant-inspired Indian range and Mexican meals and side dishes. We also 'spiced up' dips and salads with fresh ingredients such as jalapeno peppers and wasabi.