HEALTH CONCERNS
People of all ages are increasingly concerned about poor health. This is influenced by the continued rise in global obesity, an ageing population and sedentary lifestyles, particularly in the western world. Stress-related sickness as well as food allergies and intolerances are also on the rise.

Against this backdrop health awareness is improving due to the vast amount of information available through the internet and media and government-run campaigns which actively communicate the benefits of healthier lifestyles. Mobile technology also allows people to monitor and share health-related information more easily.

WELL-BEING
People are becoming more interested in pursuing a healthier lifestyle whether through increased physical exercise, healthy eating regimes, careful selection (or avoidance) of specific food ingredients or a better work-life balance. With information more easily accessible on product packaging and online, people are keen to improve their individual health and well-being needs.

TARGETED HEALTH
Grocery retailers are developing targeted health ranges within their portfolio of private label brands. These ranges cater for different dietary requirements and preferences: for example, low-calorie recipes, 'Free from' products (e.g. gluten-free) or meals that combine unique natural ingredients. Retailers are also providing clearer information, particularly on their private label ranges, to help consumers make informed purchasing decisions.

Throughout 2012 we worked with our customers to extend existing healthy ranges, introduce new recipes and communicate nutritional advice on-pack. Developments included naturally balanced ready meal ranges and healthier soups and pizzas.

NATURALLY LIGHT
We launched a PizzaExpress Light range of pizzas into the retail sector. Giardiniera Light and Pollo Piccante Light contain fewer than 500 calories each due to a thinner, crispier dough, low calorie mozzarella and carefully selected ingredients.